Statistics
A study of 27 homes enhanced by Realty Enhancements demonstrates the overwhelming, positive advantages of professional preparation of listings.

These 27 properties ranged from 870 to 9320 square feet and included condos, detached, and custom homes. The average size of the listings was 2809 square feet.

Statistics on these listings were gathered from RealQuest and MLS data and each listing in the study is compared to same tract listings sold in the six months prior to each sale. The results:

• Enhanced homes sold 16 days or 30% faster.
• The enhanced homes earned $42 per square foot or 13% more.

For both the seller and realtor, the outcomes are a financial win-win. The gain for a 2500 sq. ft. home was $105,000 more for the enhanced home than the comparable same tract listing.

More detailed analysis of the homes enhanced was conducted separating the homes in two categories: 1) less than 2400 square feet, and 2) over 2400 square feet. Seventeen homes in the study were less than 2400 square feet. The average cost to enhance each was $405. They sold 18% faster for 15% more dollars per square foot. The results confirm that enhancement is rewarding at all levels of homes, not just the high-end properties. The 10 homes that were over 2400 square feet sold 42% faster for a 10% higher price.

The homes in this study were enhanced using existing furnishings. Only plants and the occasional small accessory, such as candles were added. The emphasis was placed on furniture placement to highlight the homes positive architectural features, correcting architectural challenges, and visually increasing room size. None of the listings used rental furniture.

This study demonstrates value in the enhancement process as a marketing and sales tool. All homes in this study were with Coldwell Banker Realtor, Andrea Jacobs, of the Promenade Office in Westlake Village California, who hired RealtyEnhancements.

Our survey results are consistent with national statistics such as a Coldwell Bank Residential Realty survey conducted with the following results:

When Coldwell Banker Residential Realty tracked 2,772 properties, ranging in price from $229,000 (U.S.) to $4.8 million, in eight major U.S. cities, it found that while the average home was on the market for nearly 31 days, the typical staged home sold in just under 14 days. And while the average home sold for a mere 1.6% over the sellerŐs asking price, the staged homes went for a hefty 6.3% more.